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Review: Directory of Ezines- Targeted Advertising For Your Offers

What is Ezine Article Marketing/Advertising

First of all let’s start with identifying what an Ezine is.

If your new to internet marketing, ezine is short for an Electronic magazine/or newsletter. The owner of this ezine/newsletter offer opportunites to send informative articles to their newsletter subscribers hence ezine article marketing.

Ezine Article marketing or advertising if done right can be the key to not only making you money but having a successful business. Whether you are an affiliate or have your own product or service that you are trying to promote one of the best and most cost effective ways is using ezine article advertising.

Ezine Article advertising is a marketing effort in which you are advertising in written short articles usually between 400-1000 words, that are related to the product or service that you want to promote. A well written article placed in the right places will be read by people interested in what you have to say and offer. That is where the Directory of Ezines comes into play. Read on for more information.

The Specifics:
Name of the program: Directory of Ezines
Type: Article Marketing through Ezines
Owner: Charlie Page
Price: Lifetime membership to the DOE is only $197.
My Rating: 9/10

A Little Information About The Owner
His Name is Charlie Page and his mission statement is is simply to help you succeed online.

Back in 2001 Charlie was barely able to afford a $40.00 membership in the Directory of Ezines. He bought the company in less than 18 months later. How powerful is that?

Since that time Charlie as been blessed to serve over 27,000 paying members and has more than 33 membership sites and achieved Amazon best seller status in less that 4 days. I would say he knows what he is doing.

Charlie makes no promises, he tells it like it is. You’re going to have to work hard to achieve want you want to accomplish. I like that because most of your competition is not going to do that.

This Is What I Like About the Directory of Ezines
First of all they offer Ezines in 16 different broad categories so whatever your niche or micro niche falls in you will have ample advertising opportunities to reach that niche.

The thing I like the most about the DOE is they offer a Ezine Traffic and Conversions course and it is absolutely Free.
This is what you will learn in the course. If you like the training then you can make an informed decision.
The course is broken down into 7 parts Really 9 parts because it starts out with a message from Charlie and ends with a Q&A.
Here are the 7 parts of the course. This is a video course and you will learn the following.
A course overview by Charlie
Part 1 – Ezine Marketing Overview
Part 2 – Seven ways to profit from Ezine advertising
Part 3 – List building with Ezines
Part 4 – Ezine Advertising
Part 5 – Content Marketing with Ezines
Part 6 – Joint ventures with Ezine Publishers
Part 7 – Your Ezine Marketing action plan.

Q&A session by Charlie

That’s alot of information packed into one course and can you believe it’s free. Charlie offers tremendous value to learn one of the most effective ways to advertise your products or services.

What I Don’t Like About the Directory of Ezines.
The only drawback I have experienced is the customer service. Support is a little slow but I understand why Charlie and his wiife are the only support staff and answer all of the tickets themselves. This is good and bad in my opinion. While you get awesome information it takes a while to get it.

I am going to be completely honest and transparent with you here. Other than the support issues, the things that I don’t like have nothing to do with the DOE itself. The DOE does it’s part and makes you do the work if you want to suceed. Here are 5 things that I have to work on daily.

It takes Hard Work
It takes Time
You have to be patient
You have to do the research for your articles
It takes time to see results for your efforts

Is Ezine Advertising Worth The Time and Effort.

In my opinion yes it is and here are 4 reasons why!

1. It’s a great way to gain respect in the niche you have chosen. When the people in your niche see and read your well written and informative article they will begin to see you as an authority in your chosen niche. The more they see the more trust you gain.

2. It’s very cost effective and effective. If you write your articles yourself it will only cost you the time that it took you to write the artilcle and the sum that the ezine owner charges to access their subscribers. Low cost and very effective.

3. Links are also a great benefit to advertising with article’s. Your article will have a link back to your website with a resource box with a call to action. For those that enjoy your articles they can go to your blog to find out more of what you have to offer. It will also help in your search engine ranking. Google likes lot’s of relevant content.

4. It expands your reach to a much larger target audience. Those that are interested in what you have to say and it will help them will be the one’s that are reading your articles. By doing it this way you are putting your information in front of the people that have an interest in or a need in what you are offering.

Advertising in Ezines is a great way to to get attention to the products or services that you offer. It must be used correctly. It will take time to learn to do it the right way or find a good ghost writer to do the writing for you. After dilligent effort you will find customers who will buy from you but trust that you are going to meet their needs in the future. Advertising in Ezines can help you climb to the top and make you a success.

Dusty Staggs

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