Marketers Write Email Subject Lines for Long Furby | Marketing Challenges

Two smart marketers compete in a very dumb challenge to write a the BEST email subject lines for Long Furby, the half-cuddly, half-disturbing internet phenomenon…in just 10 minutes. But they don’t know there’s a TWIST! Whose email will make the cut? It’s up to you to decide.


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Becky Zieber, DigitalMarketer’s Content Strategist, and Taylor Nelson, DM’s Lead Designer, face off in a subject line battle of marketing wits.

They’ve got just 10 minutes on the clock to create as many email subject lines as possible for Long Furby, the half-cuddly, half-disturbing internet phenomenon.

The subject lines must include 3 chosen words from Chrissy Teigen’s Twitter word cloud because… WHY NOT!

After all, what’s a marketing challenge if it doesn’t include some mayhem?

BUT our Marketing Challenges host, Jenna Snavely, has something up her sleeve to make this challenge even more… weird.

Let’s see if these two smart marketers are up to the task. Let us know what you think of their subject lines in the comments below, and check back in next Friday at 12pm Central for more fun marketing videos!


You may know Jenna as the Content Manager of Production at DM, or as the host of The DigitalMarketer Podcast, or also "the one that emailed me about a new DM training." In her tenure, she has worked with thousands of industry experts to develop and program training content and curriculum for DigitalMarketer and Traffic & Conversion Summit. Just in the last year, she has produced and released 254 pieces of training content, which is a lot if you ask her.

Jenna has a background in education, over 13 years of improvisational comedy training, and has personally attempted at least 4 recipes from Bon Appétit (they went okay).

Dusty Staggs

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