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People love to complicate advertising when it comes to marketing their online course with the flashiest techniques, the latest strategies.
We want to know how to do Youtube Ads, Facebook Ads, Native Ads, Twitter Ads, Snapchat Ads and anything that pops up next.
But the truth is, you can succeed on ANY of these platforms if you know the fundamentals of how to put together a good ad.
Whether it's a video or just written copy, if you know the fundamentals of putting together a good ad, you can win on any platform at any time.
How do I know?
Because I've sold over $50M+ in online course over the past decade – primarily through Facebook Ads!
I recently won the $50M Clickfunnels award for doing it and MOST of these sales came directly from just a handful of well thought out ads that followed some fundamental, basic principles.
I'm going to teach those to you today.
There's a LOT of strategies and formulas out there but the one I've been using for the past decade goes by: AIDA
AIDA is an acronym that stands for:
If you do these four basic principles in your ad well, its's almost impossible to fail.
Let's go through these one by one.
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